Flatpay was launched in Copenhagen in 2022, and has since expanded successfully from Denmark to Finland, Germany, Italy, France, and the UK – which is proving its fastest-growing market yet.

The company has grown at considerable speed, building a large and loyal merchant base across Europe and achieving over EUR100 million in annual recurring revenue. In November 2025, Flatpay raised EUR145 million, valuing the company at €1.5 billion - becoming Denmark’s fastest-ever unicorn. Dawn first led Flatpay’s €45 million Series B in April 2024, and has continued to reinvest in the company at each subsequent stage.

Flatpay has been so successful in part because it has created and scaled a winning combination of customer-centric product, ‘old-school people-led sales’, and state-of-the-art technology. The Flatpay team has built a product that its customers – small merchants – really need. A payments terminal with flat rates and no hidden charges – and they’ve made it accessible and easy-to-use. Their offering is ideal for all the cafes, salons, pizza joints, antique shops and more that sit at the heart of communities across Europe.