Asaf Peled and Gilad Bechar founded Minute Media in Tel Aviv in 2011 to build the next generation of sports and entertainment media. The company operates a portfolio of premium digital brands, including The Players' Tribune, FanSided, and 90min, alongside a proprietary publishing platform that powers content creation and distribution at scale.

Minute Media has grown into a global media business reaching hundreds of millions of fans each month. The company achieved unicorn status in 2024. Dawn has been a long-standing investor, first backing the company in 2015 and supporting its growth over nearly a decade.